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OEM Report: Automotive

Start your engines

By Lisa Rummler

June 2010- The cars rev up and take off. Wind whips through your hair as they zoom past. Just as you catch your breath, you begin to hear the sounds and feel the sensations all over again.

But you are not outdoors in the stands at a racetrack. Rather, you are indoors at the 150,000-sq.-ft. NASCAR Hall of Fame, Charlotte, N.C., which opened May 11.

Specifically, you are in the High Octane Theater, a "high-tech, multidimensional, state-of-the-art theater [that] showcases a short film introducing guests to the history, heritage and legacy of NASCAR," according to a press release.

The theater seats more than 275, and it features built-in air vents and surround sound to maximize the sensory experience.

"[Visitors] feel the surge of air and roar of the engines as cars race across the 64-ft.-wide, curved projection screen," according to the release.

21st-century touches
This is just one example of interactivity at the NASCAR Hall of Fame, which has 40,000 sq. ft. of exhibition space.

In the Great Hall, "state-of-the-art, interactive, 14-ft.-by-18-ft. fan billboard screens display images, messages and videos," as well as rotating exhibit displays. Compass lines on the floor direct visitors toward current and historic racetracks.

They also point toward the Glory Road area, where visitors can experience high banks at 14 degrees and 33 degrees on a banked ramp, which simulates multiple racetracks. They also can view nearly 20 historic race cars and learn about 40 racetracks.

In the Race Week area, the nine exhibits offer myriad interactive elements: "see an engine dyno, practice a pit stop, walk through a full-size NASCAR Sprint Cup hauler, call a race, get behind the wheel in one of eight iRacing simulators and more," according to a press release.

Blast from the past
The last two areas at the NASCAR Hall of Fame focus on NASCAR's six-decade history and trailblazers through the years.

Heritage Speedway displays a variety of NASCAR artifacts, showcases the 50 greatest finishes in NASCAR history and features a memorial area with the Honoring Our Legacy theater.

The area also explores the evolution of both the automobile and NASCAR with a theater and three galleries, respectively.

The Hall of Honor, in the center of the building, provides visitors a 360-degree video experience of NASCAR Hall of Fame inductees.

The inaugural 2010 Hall of Fame inductees were Dale Earnhardt, Bill France Jr., Bill France Sr., Junior Johnson and Richard Petty. Every year, NASCAR will induct five more people into the Hall of Fame.

By the numbers
The NASCAR Hall of Fame also includes a Buffalo Wild Wings restaurant, a 5,800-sq.-ft. retail outlet, and a TV and radio broadcast studio.

Additionally, the 5-plus-acre site features a privately developed, 19-story office tower and 102,000-sq.-ft. expansion to the Charlotte Convention Center, which includes a 40,000-sq.-ft. ballroom.

The NASCAR Hall of Fame cost $195 million to build, and its economic impact for Charlotte is estimated at $60 million annually.

"When people think of Nashville (Tenn.), they think of country music. When they think of Canton (Ohio) or Cooperstown (N.Y.), they think of football and baseball," Winston Kelley, NASCAR Hall of Fame director, said in a Fox News[www.foxnews.com] article. "Now, when people think of Charlotte, they're going to think more than, 'OK, that's a banking center.' They're going to think [of it as] a destination opportunity." FFJ

Sources

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Company Profiles

AIR FILTRATION

IRONWORKERS

NESTING SOFTWARE

SERVICE CENTERS

Camfil APC - Equipment Trilogy Machinery Inc. Metamation Inc. Admiral Steel
Camfil APC - Replacement Filters

LASER TECHNOLOGY

PLASMA TECHNOLOGY

Alliance Steel
Donaldson Company Inc. AMADA AMERICA, INC. Messer Cutting Systems Inc.

SOFTWARE

BENDING/FOLDING

Mazak Optonics Corp.

PLATE

Enmark Systems Inc.
MetalForming Inc. MC Machinery Systems Inc. Peddinghaus Lantek Systems Inc.
RAS Systems LLC Murata Machinery, USA, Inc.

PLATE & ANGLE ROLLS

SigmaTEK Systems LLC

BEVELING

TRUMPF Inc. Davi Inc. Striker Systems
Steelmax Tools LLC

LINEAR POSITION SENSORS

Trilogy Machinery Inc.

STAMPING/PRESSES

COIL PROCESSING

MTS Sensors

PRESS BRAKE TOOLING

AIDA-America Corp.
Bradbury Group

MATERIAL HANDLING

Mate Precision Tooling

STEEL

Burghardt + Schmidt Group Fehr Warehouse Solutions Inc. Rolleri USA Alliance Steel
Butech Bliss UFP Industrial

PRESS BRAKES

TUBE & PIPE

Red Bud Industries

MEASUREMENT & QUALITY CONTROL

AMADA AMERICA, INC. BLM Group
Tishken Advanced Gauging Technologies Automec Inc. Prudential Stainless & Alloys

CONVEYOR SYSTEMS

METAL FABRICATION MACHINERY

MC Machinery Systems Inc.

WATERJET

Mayfran International Cincinnati Inc. SafanDarley Barton International

DEBURRING/FINISHING

LVD Strippit

PUNCHING

Flow International Corporation
ATI Industrial Automation Scotchman Industries Inc. Hougen Manufacturing Jet Edge Waterjet Systems
Lissmac Corp. Trilogy Machinery Inc.

SAWING

WELDING

Osborn

METAL FORMING

Behringer Saws Inc. American Weldquip
SuperMax Tools FAGOR Arrasate USA Inc. Cosen Saws Strong Hand Tools
Timesavers MetalForming Inc. DoALL Sawing T. J. Snow Company

HYDRAULIC PRESSES

MICROFINISHING TOOLS

HE&M Saw

 

Beckwood Press Co. Titan Tool Supply Inc. Savage Saws

 

Triform

 

 

 


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