February 24, 2020 - A Steel Manufacturers Association brand relaunch culminated in the redesign and launch of a new website, Steelnet.org, featuring a clean, easy-to-navigate layout with large areas of eye-pleasing white space and a green color theme in the fonts and page blocks to convey a theme of sustainability and eco-friendliness.
The new brand campaign, titled “The strength of America’s sustainable steel,” integrates an array of new creative content and multimedia elements to redefine American-made EAF steel in terms of its environmental sustainability as well as the positive change it has brought to one of the oldest and most storied industries in the U.S.
