Banner
News

Seize the Opportunity Presented by These Uncertain Times

By Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations, Ltd.

April 13, 2020 - The greatest economic boom period in history seems to have come to an abrupt slowdown, but there are things you can do NOW to keep your business afloat and well-positioned for the future.

While business today is anything but “normal”, it also provides companies with an opportunity to react, manage differently, and maybe even more effectively. Use this down-time to shift thinking, re-direct resources and prepare for the pent-up demand on the other side. If you begin to wring your hands and pull in your horns, where will you be on the other side of this pandemic?

Companies need to remain bullish but prudent right now, and ready for the pent-up demand that will unleash on the other side of this. Things will continue to evolve and “prudent” assessments should be evaluated weekly. Don’t put yourself in a position to miss opportunity once this ordeal is over. The duration is uncertain and casualties dear but, it will be over.

With regards to sales, of course it looks different right now, but there are ways to get creative with the sales process. For example, sales managers could potentially help their customers work with banks or small equity lenders to possibly finance new projects right now. The financial markets are still flush with cash and eager to place it. Interest rates are low, low, low.

Use this time to get in front of your customers. Just change the way you do it! Invite and engage your clients through learning opportunities. Offer your customer base free educational webinars that also tout your brand and service.

“We have started offering educational webinars at S-5!, and the response has been overwhelming,” says Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations. “It serves multiple purposes—allows you to stay in front of your customers, educates them on your product range, trains them on how to use your products, establishes you as the thought leader in your industry and moreover, it’s an opportunity to generate business.” And, he adds, “It also saves a pile of money and time.”

Offer live Q&As. Distribute a short survey prior to your webinar so you have talking points relevant to your customers’ need for information—and again, this demonstrates your leadership in the industry.    

Avoid cutting staff if possible. In fact, it is important right now to not lose good employees as we all know they are hard to find. It was only a few months ago the number one issue facing the construction industry was the labor shortage. In fact, one of the silver linings of this pandemic could be helping to solve the labor shortage issue that has existed for the past couple of years.

Be ahead of the game. “Our manufacturing plant is in full swing, but we have implemented some real changes including growing the automation side, taking temperatures daily of our employees, sanitizing effectively,  spending time educating our personnel on COVID-19 and emphasizing the importance of applying the expected code of conduct both at work and outside work,” said Haddock. “We will be ready for the other side of this pandemic.  We will not just go through it; we will grow through it!”

Rob Haddock, the inventor of metal roof attachment solutions, is an award-winning roof-forensics expert, author, lecturer and building envelope scientist and has worked in various aspects of metal roofing for nearly five decades. For more information, visit www.s-5.com.

 

Banner

Company Profiles

AIR FILTRATION

IRONWORKERS

NESTING SOFTWARE

SERVICE CENTERS

Camfil APC - Equipment Trilogy Machinery Inc. Metamation Inc. Admiral Steel
Camfil APC - Replacement Filters

LASER TECHNOLOGY

PLASMA TECHNOLOGY

Alliance Steel
Donaldson Company Inc. AMADA AMERICA, INC. Messer Cutting Systems Inc.

SOFTWARE

BENDING/FOLDING

Mazak Optonics Corp.

PLATE

Enmark Systems Inc.
MetalForming Inc. MC Machinery Systems Inc. Peddinghaus Lantek Systems Inc.
RAS Systems LLC Murata Machinery, USA, Inc.

PLATE & ANGLE ROLLS

SecturaSOFT

BEVELING

TRUMPF Inc. Davi Inc. SigmaTEK Systems LLC
Steelmax Tools LLC

LINEAR POSITION SENSORS

Trilogy Machinery Inc. Striker Systems

COIL PROCESSING

MTS Sensors

PRESS BRAKE TOOLING

STAMPING/PRESSES

Bradbury Group

MATERIAL HANDLING

Mate Precision Tooling AIDA-America Corp.
Burghardt + Schmidt Group EMH Crane Rolleri USA Nidec Press & Automation
Butech Bliss Fehr Warehouse Solutions Inc.

PRESS BRAKES

STEEL

Red Bud Industries UFP Industrial AMADA AMERICA, INC. Alliance Steel
Tishken

MEASUREMENT & QUALITY CONTROL

Automec Inc.

TUBE & PIPE

CONVEYOR SYSTEMS

Advanced Gauging Technologies MC Machinery Systems Inc. BLM Group
Mayfran International

METAL FABRICATION MACHINERY

SafanDarley HGG Profiling Equipment Inc.

DEBURRING/FINISHING

Cincinnati Inc.

PUNCHING

Prudential Stainless & Alloys
ATI Industrial Automation LVD Strippit Hougen Manufacturing

WATERJET

Lissmac Corp. Scotchman Industries Inc.

SAWING

Barton International
Osborn Trilogy Machinery Inc. Behringer Saws Inc. Jet Edge Waterjet Systems
SuperMax Tools

METAL FORMING

Cosen Saws Omax Corp.
Timesavers FAGOR Arrasate USA Inc. DoALL Sawing

WELDING

HYDRAULIC PRESSES

MetalForming Inc. HE&M Saw American Weldquip
Beckwood Press Co.

MICROFINISHING TOOLS

Savage Saws Strong Hand Tools
Triform Titan Tool Supply Inc.

 

T. J. Snow Company

TPMG2022 Brands


BPA_WW_MASTER.jpg