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Axalta debuts custom-built 1966 Dodge Charger

November 6, 2019 - Axalta, Philadelphia, debuted a custom-built 1966 Dodge Charger in its 2019 Automotive Color of the Year, Sahara, in Las Vegas at the 2019 SEMA Show. The debut marks the first time Sahara has been seen on a custom vehicle and is the first time the public sees the much-anticipated Charger, built by Rutterz Rodz and owned by Doyle and Karen Thomas.

"I knew this color had to be on the Charger," said Mike Rutter, owner of Rutterz Rodz. "The Sahara bronze color enhances the lines of the Charger. When I opened the can, I was just blown away by it," Rutter added.

"We're thrilled to see this color on this car," said, Troy Weaver, Vice President of Axalta, Global Refinish. "We knew when we developed it that we had something special, but it wasn't until this debut on the Charger that we can truly see how outstanding the color is on a custom vehicle. Rutterz Rodz did a phenomenal job finishing the Charger in Sahara."

Rutterz Rodz used Cromax® to finish the Charger in Sahara. Cromax is a leading brand for custom builders who require a wide variety of color options and a high-quality finish.

Visitors to the 2019 SEMA Show can see Rutterz Rodz' 1966 Dodge Charger in Axalta's booth #22391 through the close of the SEMA Show at 4:00 p.m. on Friday, November 8, 2019.

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