Do you find your relationships lagging when it comes to B2B collaboration? Then it’s time to make a change — and that change starts with a shift in mentality.
May 2016 - “Coming together is a beginning, staying together is progress, and working together is success.” – Henry Ford
If you want to form a long-lasting, successful B2B relationship, collaboration is key. It takes a two-way street to see a partnership reach its potential. When that potential is reached it’s the ideal, mutually beneficial relationship all parties strive for. Unless you’re looking for a transaction with little to no chance of repeat business, you have to factor in your partner’s needs.
In the often static to adversarial nature of B2B sales, you might be thinking that a true partnership might be out of reach. I disagree. The old B2B push-down model is giving way to the modern approach centered on sharing and collaborating. If you don’t accept the change, you may soon see your static relationship become less stable. The new approach isn’t always easy, but it benefits each company.
