January 2014 - SuperMax Tools recently introduced its new logo (above) via its website and social media. This is the first redesign to the logo since the original logo was developed in 2005.

The new logo consists of a strong, modern typeface and an emblem bearing the SuperMax initials, creating a more original design. The logo has also been simplified, removing the tagline and using a single color, significantly expanding the range of colors and designs available for use in the SMT brand portfolio.

SMT will update all existing signage and materials over the coming year to reflect the brand’s new look.